Branding with Authenticity and Emotion
Wow, this is such a powerful ad from Google Chrome. This branding campaign is a great example of taking a cold technical product like a Web browser and powerfully connecting with prospects and...
View ArticleLogo Size
There is a tendency to want a logo displayed as large as possible in marketing collateral. While it might be tempting to think the bigger the logo the bigger impression you’ll make, in fact the...
View ArticlePowerPoint Background Design Pointer . . . Less is More
Some great advice from the design sage John McWade from Before & After Magazine The post PowerPoint Background Design Pointer . . . Less is More appeared first on Risingline Blog.
View ArticleEmailing Groups – The Right Way
Are you aware that how you send emails to your customers can dramatically affect the viability of your entire business? In the most extreme cases emailing to customers the wrong way can result in your...
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How to Save Money on Our Web Development & Design Services
It may seem strange for a Web development company to provide guidelines for how its customers can spend less with us, but really it’s not from our perspective. We believe applying the golden rule not...
View ArticleDesign tells the world who and how relevant we are
A design article entitled Oh, the logo by committee over at the Before & After Website is worth checking out. A few key quotes: “Design looks easier than it is, and it’s more important than it...
View ArticleEmail Marketing Best Practices
Have you ever opened your email only to find a long list of uninspired, unappealing, and loud advertisements all screaming at you? What did you do, read them all one-by-one, carefully considering their...
View Article5 Reasons eMarketing Campaigns Fail
Internet Marketing or eMarketing is a term we use to encompass any electronic publishing that has the goal of generating demand. This can be both direct (such as special offer, buy now) or indirect...
View ArticleChoosing a Domain Name | .Com vs .Net
Choosing the best domain name for your Website is a daunting task. Actually thinking of a great domain name is not hard, finding a great name, or even a good-enough name, that’s taken is the hard part....
View ArticleDon’t add clutter to your Website!
I want to point out a great post that Seth Godin made a couple years ago. It’s one of my favorite short articles to reference before starting a branding or design project —The inevitable decline due to...
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